Free AI audit
See where attention and trust leak. Then fix the first thing.
The audit reads up to eight public pages and scores the site on four axes. The leakage index and the first findings appear before any email is asked for.
- Up to eight public pages
- No login, no analytics access
- robots.txt honoured
Run the free audit
A website address, one goal, and the hardest part if you want.
Sample
Illustrative sample, written in the audit's own report format. No client site is shown.
Get the full report
The address is used to send the report and answer at most one reply.
What the audit checks.
Forty checks, ten per axis, weighted into one index: Positioning 30, Trust 25, Journey 25, AI opportunity 20. The index is out of 100 and measures direction and clarity, not the business.
Each axis is scored out of 100. The four scores are weighted 30, 25, 25 and 20 into one index out of 100, rounded to the nearest whole number. What the index does not measure is revenue, traffic, ad performance, or whether the business is worth buying from.
- Positioning
The promise, the proof, and the words a stranger can repeat.
- Trust
Claims, evidence, contact detail, and the reason to believe.
- Journey
The path from page to action, and the dead ends on it.
- AI opportunity
Whether an answer engine can read and quote the site.
Sample report
This is the report, not a promise of one.
Every audit writes the same four bars, the same index and the same findings. The numbers below are illustrative, so no client site is on show.
Sample
Already working
- The title and the meta description name the category in plain words, so a search result makes sense before anyone clicks it.
- Proof sits near the top: client names, a testimonial and a logo row, beside the claim they support.
- Technical foundations hold: a canonical on every page read, robots.txt and sitemap.xml served, and HTTPS with no insecure links.
First findings
Trusted by teams who need the work done right appears in the hero. The first client name appears 3,240 pixels down the page.
A visitor who has not scrolled has been promised evidence they cannot see yet, so the claim reads as a slogan rather than a fact.
Smallest change: Move one client name and one number into the hero, beside the sentence they make true.
Book a strategy call is the primary button. The crawl found no form field and no booking link on any page it read.
Every interested visitor has to leave the site to act, so the button that carries the page does nothing on its own.
Smallest change: Put a short booking step behind the button: a name, an email and one question.
Illustrative sample. These are not the numbers of any client site.
What you get.
One report, readable as a page and as a PDF.
- The index
One number out of 100, with the four axis bars that produce it.
- What works
The checks the site already passes, so they are kept.
- What to fix first
Each finding carries the quoted evidence and the smallest change.
- The way forward
The sequence, and two ways forward.
What happens next.
Three steps. The findings come first, and the report follows only after you ask for it.
01Submit the address
The audit reads up to eight public pages. The leakage index and the first findings appear here before an email is asked for.
02Read the findings
The four axis bars, what already works, and the first findings, each with its evidence and the smallest change.
03Get the report
An email sends the readable report and the PDF. A reply from the studio comes within one working day.
No analytics, no CMS, no login. Only what a visitor or a crawler can see.
One email, one report, at most one reply. Unsubscribing is a reply away.
The audit is the free half. Nothing is charged and nothing is booked.
The studio mailbox is hello@pulse-branding.com.
- Reply
- Within one working day
- Base
- Shanghai, working globally
- Time zone
- GMT+8
- Since
- 2019
The things people ask first.
Is it really free, and is there a catch?
Yes. The audit reads public pages and costs nothing. There is no trial, no card and nothing is booked. If you want help fixing what it finds, that is a separate conversation you start.
Do you need access to my analytics or my CMS?
No. It reads what any visitor or a crawler can see: the pages, the markup, the structured data and the contact paths. Analytics says what happened after someone arrived. This measures what made them arrive or leave.
My site has far more pages than that. What gets read?
Up to eight, chosen by role: the home page, one service or product page, one proof page, the about page and the contact path, plus the sitemap and robots.txt. If a particular page matters, name it and it is read first.
What does it not measure?
Revenue, traffic, ad performance, and whether the business is worth buying from. It measures whether the site makes its case clearly enough to be trusted and acted on. Those are different questions.
Will it work if my site is behind a login?
No. A walled site cannot be read. Send a public address, or a staging address that is open to crawlers.
The findings first. The email after.
One address and one goal. The index, the four axes and the first findings appear here, not in an inbox.
The studio mailbox is hello@pulse-branding.com. Shanghai, working globally, since 2019.