Work
Transformations, not decorations.
Brand, digital and AI work for businesses that needed to be understood differently.
Filter the work
Selected collaborations
The decision, the work, and what changed.
Good work starts with the constraint, not the template. Pulse finds what is actually holding a business back, then builds the positioning, identity and digital experience that move it forward.
Research · Identity & digital platform
WeKwikGene · Westlake University
Business tensionA national plasmid repository needed a brand identity and a working platform at the same time.
Pulse interventionIdentity, a searchable catalogue, an admin dashboard and a 3D plasmid model built as one system, with promotional material alongside.
What changedResearch material that was hard to find became something a scientist can search and deposit.
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Robotics · Brand & digital
Robotist
Business tensionA crowded robotics market with no clear way in for a buyer.
Pulse interventionPositioning first: what the company sells, who it serves, how a range of machines reads at a glance, then identity, product curation and the digital journey as one system.
What changedA clearer identity and a more considered path into robotics.
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Personal care · Strategy, identity & digital
NeoLabCare
Business tensionMake a simpler personal-care ritual clear, credible and easy to navigate.
Pulse interventionStrategy, identity, packaging and website connected through one idea: considered simplicity.
What changedThe brand reads the same on a bottle, a page and a shelf.
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Learning · Brand & game experience
GramLingo
Business tensionA learning product built around play rather than placement tests, where the identity has to welcome people back daily instead of grading them.
Pulse interventionThe Gramlin character, the learning worlds and the question journey designed as one system.
What changedPractice that feels like a game a learner chooses to return to.
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Spirits · Brand identity & packaging
Vodkiss
Business tensionCreate a new vodka brand that stands out in a competitive market while honouring traditional vodka roots.
Pulse interventionA brand strategy, a visual identity and a flavoured product line, carried through to the packaging.
What changedOne identity system, from the label to the gift set.
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Cultural knowledge · Digital experience
Ancient Science of China
Business tensionThe catalogue holds centuries of scientific writing, but its structure was invisible to a first-time reader.
Pulse interventionThe work began with the catalogue itself: categories, dynasties, scholars, then an editorial identity and a restrained type system with bilingual typography.
What changedA cultural catalogue that is easier to enter and explore.
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Self-reflection · Identity & digital experience
BrainyBaobei
Business tensionA personal reading of Chinese wisdom deserved an experience that felt quiet, warm and usable rather than mystical.
Pulse interventionAn expressive identity paired with clear chart, interpretation and report views.
What changedA personal reading that reads as an experience, not a calculation.
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Creative operations · Product & workflow
Pulse Growth Engine
Business tensionContent work was spread across disconnected tools: sources in one place, brand context in another, review somewhere else.
Pulse interventionSources, brand context and review brought into one workspace, with a hierarchy that keeps the work visible and the structure out of the way.
What changedLess friction moving content between projects.
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Preference research · Brand platform
Pulse Instinct
Business tensionA preference-testing platform needed an identity that could carry an unfamiliar idea.
Pulse interventionIdentity, testing interface and original motion built as one product language.
What changedOne recognisable product language across the identity, the testing interface and the original motion.
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Companionship · Identity & spatial experience
Edenne
Business tensionA companion world rather than a chat window: a place with atmosphere, characters and continuity.
Pulse interventionThe heart-and-flame identity, the residents and the spatial journey built as one world.
What changedPresence that reads as a place you return to rather than a session you start.
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Telepsychiatry · Website
Firefly Global
Business tensionAdults and teenagers in California had no clear way to understand who provides care, what telehealth support exists, or how to take the next step.
Pulse interventionThe provider, the care information and the appointment path brought into one straightforward journey, with phone and booking options easy to find.
What changedA clear, reassuring digital front door for a California telepsychiatry practice.
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Client proof
In the clients’ own words.
The people who chose Pulse, and what they say about working together.
“Pulse helped transform WeKwikGene from a nascent idea into a robust scientific platform, balancing creative features and visuals with scientific precision.”
“The Pulse team's creativity and responsiveness were truly top-notch. They created a design that really impressed our entire team and worked hard through the troubleshooting process to make sure the final product had smooth usability and functionality. We're excited to have a website we can proudly show off as being representative of who we are.”
“Working with Pulse Branding was an absolute pleasure. Their diligence, attention to detail, and care for our project have led to fantastic results that we are all proud of. If you're looking for support on your brand and turning your vision into reality, Pulse can make it happen!”
Earlier studio work
Across education, non-profit, luxury and the arts, from art therapy programmes to fine jewellery.
Bring us the problem.
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