Complex information.A clearer path.
Goal
Make plasmid information easier to find, evaluate and share.
Solution
Connect the identity, searchable catalogue and contribution flows around researchers’ tasks.
Research · Identity & digital platform
Science,shared.
An identity and digital platform for finding and sharing research materials.
- Project
- WeKwikGene
- Project type
- Research · Identity & digital platform
- Project scope
- Visual identity · UX/UI & website · 3D modelling
- Original work
- wekwikgene.wllsb.edu.cn
Scientific clarity.Recognisable form.
01
StructureInformation grouped by the task.02
RecognitionThe original plasmid symbol.03
ContinuityOne identity across public and admin views.
The work
The mark
The palette
- Scientific blue#144168 · Primary
- Aqua#59A7BE · 2024 case palette
- Orange#EE8D00 · 2024 case palette
- Light ground#F5F6F8 · Case study ground
Notes
Original design and website records from 2022 to 2024. Client-supplied database content is separate from design and development. Later proposed phases are not represented as delivered.
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