Preference research · Identity & product design

An instinct, made visible.

An identity and interface for a simple response: which one do you prefer?

Explore the collaboration
Pulse Instinct: the original 2022 project artwork, a blue-to-violet composition built around the mark.
Original project artwork, 2022.
Project
Pulse Instinct
Project type
Preference research · Identity & product design
Project scope
  • Visual identity
  • Product design
  • Motion design
Year
2022

A response beforean explanation.

Goal

Give immediate visual preference a clear, approachable interaction.

Solution

Bring the identity, testing interface and original motion into one recognisable product language.

Immediate. Expressive.Recognisable.

  1. RecognitionMind, initials and target in one mark.
  2. InvitationA welcoming visual test.
  3. ResponseOne clear choice at a time.

The palette

  • Light grey#E2E5EC · 2022 palette / case ground
  • Blue grey#D5DDEA · 2022 palette / surface
  • Navy#022556 · 2022 palette / text and dark application
  • Blue#0973C3 · 2022 core palette
  • Violet#8077FF · 2022 core palette
Pulse Instinct: the strategy and direction plate, the positioning written out above the identity.
Strategy and direction.

The mark

Pulse Instinct: the light lettering applied on navy.
Light lettering on navy.
Pulse Instinct: the navy lettering applied on light grey.
Navy lettering on light grey.
Pulse Instinct: the original symbol — mind, initials and target in one mark.
The original symbol.

The work

Pulse Instinct: the original identity artwork, the mark set across a wide blue-to-violet field.
Original identity artwork.
Pulse Instinct: the original product design, the testing interface showing a pair of choices.
Original product design.
The 2022 motion piece. Play it, or pause it and read the frames.

One question,answered in a look.

The whole product is this: two things, one instinct, no explanation asked for. Below are the two lettering applications from the identity, set in the pair the interface would show.

Which one do you prefer?

No answer yet. Pick one, the way a visitor would.

This pair is the identity's own two applications. Nothing is recorded and nothing is sent; the choice stays on this page.

Scope note

Original 2022 identity, interface designs and motion. Distinct from Pulse Growth Engine. Later rebuilt product and research validation are not claimed here.

Next case Vodkiss A next case in the collection.

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Inside the case study