Self-reflection · Identity & digital experience

A little moreof you.

A visual and digital language for exploring a personal reading.

Read the case
BrainyBaobei · original project artwork
BrainyBaobei · original project artwork
Project
BrainyBaobei
Project type
Self-reflection · Identity & digital experience
Project scope
Visual identity · Art direction · UX/UI & reading
Original work
brainybaobei.com

A personal perspective.A usable experience.

Goal
Bring a personal approach to Chinese wisdom into an accessible reading experience.
Solution
Connect an expressive identity with clear chart, interpretation and report views.
What changed
A reading is presented as a conversation rather than a verdict, so the chart, the interpretation and the report stay in view.
BrainyBaobei · strategy and direction
BrainyBaobei · strategy and direction

Quiet curiosity.A human perspective.

  1. 01

    AtmosphereOriginal ink landscapes and birds.

  2. 02

    WarmthSoft pink against warm paper.

  3. 03

    ClarityA guided path through the reading.

The mark

BrainyBaobei · original brand mark
BrainyBaobei · original brand mark

The palette

  • Pink#FFC1CB · Brand accent
  • Warm grey#CDC6C3 · Paper ground
  • Ink#181818 · Primary text

The work

Art direction

BrainyBaobei · original illustration
BrainyBaobei · original illustration
BrainyBaobei · portrait direction
BrainyBaobei · portrait direction

The reading

The illustrated chart: four arched cards for year, month, day and hour, each with its heavenly stem, earthly branch and element, over a warm paper ground
The illustrated chart · one symbol at a time

At a 390 px viewport

The opening on a phone: the mark, the headline and two buttons over the ink landscape
The opening
The illustrated chart on a phone: the four pillar cards stacked in one column
The illustrated chart
A reading page on a phone: one column of body text on warm paper
The reading

Notes

Only the public fictional sample is shown. The case concerns design and interpretation, not scientific validation or predictive outcomes. Individual credits await confirmation.

BACK TO ALL WORK
Next case Edenne Presence that reads as a place you return to rather than a session you start.

Inside the case study

Start here

Run the free brand and growth audit.

Submit a site address. You get a written read of where attention, trust and conversion are leaking, and which workstreams would fix it.

  • Public pages only. No access to your analytics is needed.
  • A written finding for each leak, with its evidence.
  • No obligation. The recommendation names the smallest next step.
RUN THE FREE AUDIT SEE A PAST AUDIT

Book an alignment call

Two lines and the studio comes back with times.

Or email the studio directly; you get an answer within one working day. hello@pulse-branding.com