Start with a game.Stay for the learning.
- Goal
- Make English practice feel welcoming enough to return to.
- Solution
- Connect the Gramlin identity, learning worlds and question journey into a playful system.
Learning · Brand & game experience
Make roomfor play.
A warm learning world, built around questions, progress and a familiar companion.
- Project
- GramLingo
- Project type
- Learning · Brand & game experience
- Project scope
- Brand direction · Character system · UX/UI & game
- Original work
- gramlingo.online
Warmth. Curiosity.A little mischief.
01
CompanionshipThe original Gramlin character.02
DiscoveryDistinct worlds to explore.03
ProgressQuestions, feedback and review.
The work
The mark
The type
Baloo 2
Display / ExtraBold 800
A little play.
Aa Bb 123!
DM Sans
Landing-page body / Regular 400
One question. A world to explore.
Soft letterforms invite you in. Clear text helps you find your way.
The palette
- Sunset#FF8C42 · Primary brand colour
- Cream#FFF5EE · Ground
- Dark brown#2D1B10 · Text
- Landing green#8FD14F · Supporting colour
Notes
The submitted August strategy and design decisions inform this case. Original app captures come from the working review archive; individual credits await confirmation. No learning-effectiveness, retention, adoption or revenue results are implied.
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