Personal care · Strategy, identity & digital

A daily ritual,reconsidered.

Strategy, identity and digital experience for a simpler daily ritual.

Explore the collaboration

The NeoLabCare bottle standing in a circular opening cut through a dark landscape — Original bottle render / Illuminated landscape

Project: NeoLabCare
Project type: Personal care · Strategy, identity & digital
Work shown: Identity, packaging, product imagery
Source period: 2025 to 2026 development
Live website: www.neolabcare.com

A simpler placein daily life.

Goal: Reduce the visual effort around the product. The object should feel easy to keep close, easy to recognise and visually calm within its surroundings.
Solution: The design response gives a single object a clear presence. A compact bottle, a restrained mark and controlled light make the brand feel considered at every scale.

Four NeoLabCare bottles fanned out on black, the same object from different angles — Original product composition / Multiple views of the same identity.

A coherent product world.Still evolving.

01
Identity and visual directionSource wordmarks, design-board explorations and a defined material palette.
02
Packaging and product imageryOriginal mockups, high-resolution renders and flat box artwork.
03
Motion and campaign conceptsExisting film material and contextual images.

The work

The NeoLabCare bottle, its box and a small stone on a pale grey studio ground — Bottle and gift-packaging mockup / Recovered production artwork.

The bottle standing on dark rock under a single beam of light — Early design board / Light and texture study.

A person in a suit putting the bottle into a jacket pocket — Lifestyle campaign concept. The depicted person is not a customer testimonial.

Flat packaging artwork with the box and insert outlines in red annotation lines — NLC gift-box design / Recovered artwork. Packaging copy and production approval require a separate final check.

The NeoLabCare homepage: the bottle inside a warm circular glow under its headline — Homepage / Live website, captured 7 September 2026

The site's story section: the headline set over a rocky landscape with the bottle — Story / Live website, captured 7 September 2026

The mark

The identity is more than a black bottle. A custom wordmark, a warm near-black palette, carefully weighted sans-serif type and a contrasting serif form a complete visual language.

Wordmark, sand gold on the near-black

Standalone icon / master asset

The palette

Void Black#0A0A0A · Primary background
Charcoal#1A1A1A · Surface / layer
Sand Gold#C8B89A · Accent / rules / emphasis
Off Black#111111 · Secondary background
Mid#242424 · Mid surface
Gold Light#E0D0B0 · Light accent
Off White#F5F5F0 · Primary text

Colour specimens are reference chips, not suggested page fills. Sand Gold is reserved for accents, rules and typographic emphasis. Crimson #C1121F belongs to physical applications only; it is not a digital accent.

Notes

Pulse Branding project archive. Original supplied brand and concept assets; new editorial case-study treatment. The work is presented as an active brand build: this case does not claim a verified launch, regulatory approval, clinical efficacy or commercial performance.

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